From complexity to clarity.
UX/UI
Branding
Design
Strategy
I work end-to-end with teams to uncover what truly matters — then shape it into thoughtful, polished products.
Selected Work
Selected Work
A selection of product and digital projects shaped through collaboration, strategic thinking, and refined execution.
A selection of product and digital projects shaped through collaboration, strategic thinking, and refined execution.
Melbourne Natural Medicine Clinic
2025
A strategic redesign driving a 566% increase in enquiries
Information Architecture
Content Design
Conversion Focused
User Empathy
Smash
2024
Ecommerce redesign driving 80+% sales growth
E-commerce
Conversion Focused
UX Strategy
Design Systems
Quik App
2024
Designing a real-time marketplace for instant, location-based tasks
Product Design
Marketplace UX
Systems Thinking
Rapid Execution
Hasemer
2025
Structuring complex product systems for better discovery and decision-making
Information Architecture
Complex Systems
B2B Platform
UX Strategy
Clear
Direction
Clear
Direction
Clear
Direction
About
I’ve spent over six years working across creative industries, with the last two focused on UX/UI and product design. My background in branding and visual design shapes the way I approach digital products: balancing usability with strong aesthetic judgement.
Agency experience has given me breadth: different industries, different challenges, different ways of thinking. What has remained constant is my interest in people – understanding what they need, what’s not working, and how thoughtful design can genuinely improve that experience.
I’m based in Melbourne and open to opportunities where I can contribute end-to-end; shaping ideas, refining details, and collaborating closely with ambitious teams.
I’ve spent over six years working across creative industries, with the last two focused on UX/UI and product design. My background in branding and visual design shapes the way I approach digital products: balancing usability with strong aesthetic judgement.
Agency experience has given me breadth: different industries, different challenges, different ways of thinking. What has remained constant is my interest in people – understanding what they need, what’s not working, and how thoughtful design can genuinely improve that experience.
I’m based in Melbourne and open to opportunities where I can contribute end-to-end; shaping ideas, refining details, and collaborating closely with ambitious teams.
Capabilities
Capabilities
Product & UX Design
{01}
End-to-end product thinking, interaction design, information architecture, and user flows.
UI & Visual Systems
{02}
Brand & Identity
{03}
Strategic Thinking
{04}
{01}
Product & UX Design
End-to-end product thinking, interaction design, information architecture, and user flows.
{02}
UI & Visual Systems
Refined interface design, design systems, layout precision, and strong visual hierarchy.
{03}
Brand & Identity
Translating brand strategy into cohesive digital expression.
{04}
Strategic Thinking
Clarifying product direction, aligning stakeholders, and shaping ideas into actionable design decisions.
Experience
Experience
+
+
years in creative roles
years in agencies
+
+
years in product /
UX / UI
Experience Across Industries
Experience Across Industries
I’ve worked across a diverse range of sectors — each with its own constraints, audiences, and complexity.
From commerce and consumer brands to professional services and emerging technology, my role remains the same: bring clarity, structure, and refined execution to digital products.
I’ve worked across a diverse range of sectors — each with its own constraints, audiences, and complexity.
From commerce and consumer brands to professional services and emerging technology, my role remains the same: bring clarity, structure, and refined execution to digital products.
Selected sectors include:
Selected sectors include:
E-commerce & retail
Beauty, wellness & health
AI & emerging technology
Service-based applications
Arts & culture
Trades, construction & energy
Homewares & furniture
Professional services & law
Testimonials
"Gia was instrumental in transforming our app from a promising concept into a well thought-out, cohesive product. After working with other designers, the difference was immediately clear; she brought a level of direction and confidence that made the entire process feel far more manageable. From the outset, she guided us with a strong point of view, while remaining collaborative and easy to work with throughout. She didn’t just improve the design – she helped us think more deeply about how the product should work and evolve. We felt genuinely supported at every stage, and the final result exceeded our expectations. I would highly recommend Gia to any team looking for a thoughtful and highly capable designer."
1 / 2
Theodore Hamalis
Co-Founder
Quik App
Evan Telfer
E-Commerce Manager
Smash
Testimonials
"Gia was instrumental in transforming our app from a promising concept into a well thought-out, cohesive product. After working with other designers, the difference was immediately clear; she brought a level of direction and confidence that made the entire process feel far more manageable. From the outset, she guided us with a strong point of view, while remaining collaborative and easy to work with throughout. She didn’t just improve the design – she helped us think more deeply about how the product should work and evolve. We felt genuinely supported at every stage, and the final result exceeded our expectations. I would highly recommend Gia to any team looking for a thoughtful and highly capable designer."
1 / 2
Theodore Hamalis
Co-Founder
Quik App
Evan Telfer
E-Commerce Manager
Smash
Let’s Create Something Considered
I’m based in Melbourne and always open to meaningful collaborations or product design opportunities. Whether you’re looking to refine a complex problem, elevate your digital experience, or simply want to chat about design, I’d love to hear from you.
Let’s Create Something Considered
I’m based in Melbourne and always open to meaningful collaborations or product design opportunities. Whether you’re looking to refine a complex problem, elevate your digital experience, or simply want to chat about design, I’d love to hear from you.
Let’s Create Something Considered
I’m based in Melbourne and always open to meaningful collaborations or product design opportunities. Whether you’re looking to refine a complex problem, elevate your digital experience, or simply want to chat about design, I’d love to hear from you.